Laboratorios Durán: The Growth of a Family Business Ready to Conquer Mexico
With 52 years of experience in radiology services and 6 branches in the State of Mexico, Laboratorios Durán is another healthcare innovator that has successfully implemented Eden PACS. Gerardo Durán Arriola, Administrative Coordinator, tells us how Durán has set itself apart from competitors by putting the patient at the center of its business strategy.
Durán started out as a family business with a small laboratory in Texcoco that offered CT scans. Today they are a group of more than 6 branches with the highest level of service, powerful equipment that competes with the leading healthcare conglomerates. They offer clinical laboratory and radiology studies such as CT, MRI, X-ray, ultrasound, mammography, and bone densitometry, in addition to other specialized studies such as endoscopies, colonoscopies, and spirometries.
"We aim to have a point of contact at every branch so we can give patients immediate responses and always treat them with great human warmth, as if they were our own families." At Durán, they serve more than 150,000 patients per year from strategically located branches bordering the Northeast and Northwest areas of Mexico City.
When it comes to choosing its technology tools, Durán has two central objectives clearly in mind: empowering the patient and standardizing operational processes. To achieve operational consolidation, Eden PACS was the perfect solution for meeting these goals.
"Providing a service centered on
the patient experience is what sets us apart from the rest."
Gerardo Durán Arriola, Administrative Coordinator
Durán and its management team are currently preparing to obtain international-level certifications, and for that, formalizing and optimizing workflows is key. "For us, it is essential to standardize processes and consolidate our position so that later we can expand strongly into Mexico City and the rest of the region."
Durán Empowers Patients with Digital Solutions and Warm Service
"We know that patients are our customers. They are the ones who pay, and we want them to be the ones who decide," says Gerardo Durán, Administrative Coordinator.
One example of their commitment to patient well-being is their alliance with a group of neurologists who have long relied on Laboratorios Durán's technology and service to provide timely, reliable diagnoses to their patients. Together, they have found that taking the first steps toward a new level of innovation with Eden PACS has substantially benefited them.
With plenty of potential still to be tapped, the pandemic was key in pushing them to digitalize, since it became necessary to send results digitally beyond just email, so they started by including QR codes. From then on, they realized they needed to offer digital services of the highest quality. Having it available on WhatsApp with the best quality boosted physicians' work, since it is a timely tool, and that is what convinced them.
Just 6 months after implementing Eden PACS, Gerardo Durán reflects that choosing Eden was easy, since we share key values such as prioritizing the patient above all else and always striving to deliver the highest possible quality. "If it's not excellent, we don't like it," says the Administrative Coordinator. "Seeing the automatic sending by email and WhatsApp convinced us. It's truly a PACS that delivers a solution."